When visitors come to your site you need to convey trustworthyness as fast as possible. This means to say “hey, you can trust in us”, but after this short phrase there are many others that follows:

  • “We are going to deliver your product fast”
  • “Our payment methods are world class and certified”
  • “Our business reputation is certified by government/organizations/partners”
  • “Our customers love our site, look what they say”
  • “You have money back guarantee”
  • “Our post sales service will always help you”
  • “Our servers are secured and monitored”

And many others that you can say in many ways. Of couse if you say it you should provide/prove it, but anyway you need third party actors in this trustworthyness construction.

Here are some of them:

McAfee Secure, BBB (USA only), Web Trust, Rainforest Alliance, Paypal Verified, GeoTrust

There are many others you can research, and browsing top e-Commerce sites you will see them.

But after all, it’s about doing things right, providing visitors with the necesary credentials, and finally to give visitors the channels for rating and feedback.

Remember to make good use of partners or any known brand that can give you permission to be mentioned. That will always means you are being trusted by them.

http://www.mcafeesecure.com/us/merchants-benefits.jsp