I have to say it, if Amazon spent 928 millon dollars to buy zappos.com something good should be there, and in fact it is!

Probably is the best e-Commerce interface I’ve ever seen, and I’m going to mention the many ups and a few downs in a short review. So first of all please open the site: click here.

The first impression is about a regular e-Commerce site, in fact nothing moves! which is quite rare nowadays, but you don’t need to scroll to have everything you need one click away, even a generous search box with tips and shortcuts. And what to say about the drop down menus! Awesome! but wait! don’t click anything… scroll down, and down, and you will see that the home page is huge… the antithesis of Google for sure, but it loaded pretty fast, right?

So now the magic begins… let’s go and search for a wallet, look at the criteria selector with those blocks to narrow your search! incredibly easy, informative, and user friendly… and most important of all, no need to reload again and again thanks to it’s ajax powered interface. Please raise, and clap, clap, clap, and keep claping. That’s the way aha aha I like it!

And now the creativity comes to the scene when you land in a product page…. what to say, the speed is awesome, the product images are great, the colors variations are always there for you to see at a simple mouse over. But even more: bookmarks, product subscription box, social tools (I love the Tell a Friend with subject selector), and a short url and badge for you to blog about it. But the star is the Larger Images interface with mouse over and 2 to 4 x zoom! Please rise again, and clap even louder!

Maybe you already noticed these people really takes products photos seriously. Again, that’s the way aha aha I like it!

The few downs: nothing new in the shopping cart, it would need to be interactive and visible in a layer onto the current page, and even informative (you get no information about your cart from the top button, not even when you mouse over). No wishlist concept available, just favorites. Drop down menus are not available in inner pages and no way to activate them. Nothing new in chat online concept.

So I hope Zappos staff can keep this great creativity and quality in the new Amazon era. Keep going!