e-Commerce world analyzed
Posts tagged catalog
Powerful catalog, easy administration development plus E-commerce with Caspio
Mar 26th
Several month ago an e-Commerce site development came to my hands. A good friend of mine and his Canadian partner were thinking about to create an online vacation saver club. So it needed to have a good content management system, a flexible catalog, and a back-office to manage it. And finally an e-commerce solution for purchasing the discounted weeks. Oh, I almost forgot, a subscription plan was needed to have access to the database… but then the business changed and now it has a public search and a private one for members that can save 200 USD in each purchase. But, how to do this with a low budget and in a short period of time, without custom programming? (I lately hate custom programing due to the lack of speed+flexibility and the tie to programmers that use to switch projects very often)…. well… after some hours of research I found Caspio!, in a matter of minutes
my free account was up and running, and in a matter of hours I knew it would be the solution. But some days after I realized that one of Caspio weaknesses is the lack of real e-commerce features… so then a mixed solution came to life. We kept Caspio as the offers catalog and connected it to an e-commerce open source solution with a small custom programmed gateway. The final product: the best of both worlds, flexibility, easy database administration development, and a good checkout process.
So, then visit the site and see how it works: www.vacationsaverclub.com and if you like it leave a comment here!
After that I started two more Caspio implementations that I will blog about soon, but those are not pure e-Commerce
Google brand new service: Commerce Search
Mar 24th
Many invididuals and companies only want to create an online catalog, sometimes with prices, sometimes without. But the solutions you find in the market does not have the search capabilities that Google has. When you do it in Google you always have the synonyms and misspelling suggestions among many other features. Then imagine that in a catalog of your own but with a dynamic interface where you can control many parameters of this online catalog and as a hosted solution that can be quickly implement? that’s exactly the new Google Commerce Search. Look at this video:
Main features are:
- Enable visitors to find the right products faster
- Filter results by category, price, brand or other attributes
- Provide user-friendly spelling options and synonyms
- Increase website conversions and sales
- Boost or promote chosen products within search results
- Deploy search solution in days, and scale effortlessly
- Customize, track, and optimize performance
We have to try it to see if it’s that good as it looks!
